PeppaCRM supplies sales and marketing automation software to Enterprise businesses. Its software-as-a-service (SaaS) products optimize the business outcomes of medium and large enterprises with accelerated lead capturing and sales process automation.
PeppaCRM's vision is to become the top challenger brand by annual revenue, driven by its unique focus on CRM customer experience. To achieve this, the company focuses its development primarily on features that improve its customers' sales effectiveness and optimize its customers' journey through the PeppaCRM suite of applications.
This use case demonstrates how PeppaCRM created a new business model beyond its current seat-based licensing model.