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The Digital Front Door: Bringing the full-cycle consumer experience to healthcare

Published by Amazon Web Services: AWS

Healthcare has a customer experience problem, and it’s impacting both care quality and the bottom line.

With digital engagement tools and a strong cloud-based infrastructure, the fullcycle consumer experience available to airline frequent flyers and Amazon retail shoppers can now remove the friction of interacting with the health system. It provides the tools for healthcare organizations, both providers and payers, to educate, engage and ultimately empower their communities to take ownership of their own health.

Both the healthcare experience and patient outcomes will see meaningful change when providers and payers harness this technology to recognize patients when they enter the digital front door and to guide them along their care journeys.

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