Businesses are turning to data and the power of advanced analytics to redefine their industries and unlock countless new opportunities. As organisations transition from conducting descriptive analytics that describe what happened to predictive analytics that answer what will happen next, the emphasis on data accessibility, availability, and trust has never been greater. Organisations are looking to leverage as much data as possible, regardless of size, type, or the rate at which it changes to become data-centric through self-service empowerment.
This paper will highlight five different areas where increased analytics investment and maturity positively impacted the business, including operational efficiency, product delivery/time to market, business revenue growth, customer satisfaction, and customer retention. This paper will also review/highlight the investment tendencies of those mature, Stage 3, analytics organisations.