Taking apart the usage data software options in the market

Published by DigitalRoute

If you want to offer usage-based pricing to your customers, there are several IT solutions you can choose. DigitalRoute’s recent podcast episode, “Taking apart the usage data software options on the market,” explores the strengths and weaknesses of different solution types. Here’s a quick overview. Unlike business models for one-time purchases and subscriptions, usage-based pricing requires that your business systems can process data about customer usage on a continuous basis. This usage data often comes in different formats, in real time, and from a number of systems and devices. IT solutions for usage-based pricing mainly focus on systems for integration, billing and usage metering. Here are five options to consider. 

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---------- Looking to GROW the business - [Through revenue and subscriber growth] Aiming to IMPROVE the business - [Through transformation, operational and cost efficiencies] Focused on PROTECTING the business - [By mitigating against business performance risks]

---------- To innovate business models and pricing, for revenue growth - [new customers & increased spend] To innovate business models and pricing, for better customer engagement - [perceived fairness and better value] To understand product or service usage, for a more personalized offering - [tailoring the service, better attraction]

---------- To improve partner settlements and the revenue share process - [accuracy, timeliness & accounting] To take control of complexity and data volumes related to services - [cost efficiency & integration simplicity] To understand product or service consumption, to improve experience - [improve loyalty & increase spend]

---------- By ensuring accounting and billing are accurate, to eliminate revenue leakage - [auditing and timely data delivery] By proactively identifying usage frequency, for satisfaction insights and to reduce churn - [usage data feeding analytics] By providing all end-to-end data, for regulatory compliance - [consolidating financial transaction events]

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