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Omnichannel Loyalty

Published by Selligent by Marigold

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain. It shouldn’t be, especially when a successful loyalty program can do so much. It creates a competitive advantage, it improves customer experience, builds a customer data asset, and motivates profitable customer behavior. But it can be a challenge to connect the various technologies needed to
execute a great loyalty program.

A loyalty program is not just a standalone, isolated item in your marketing strategy. A box to be checked, a coupon to be given out. It’s an integral part of an overall customer engagement strategy. And that’s what this buyer’s guide is here to walk you through — how to understand omnichannel loyalty, what a solution should look like, and how you can talk about it with your technology provider.

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